Why You (Yes, You!) Need a Privacy Policy on Your VA Website

If your website has a contact form, uses Google Analytics, or collects anything like names or email addresses, then you legally need a Privacy Policy. Not maybe. Not “when I get around to it.” Now.

Let’s break it down.

As a virtual assistant, your website probably includes a form so clients can get in touch. Maybe you use tools to track your traffic (like Google Analytics), or you’ve installed a pop-up to grow your list. All of these features collect personal data such as names, emails, IP addresses, and more.

And that’s exactly where privacy laws step in.

The UK’s Data Protection Act (the one that follows GDPR principles) requires you to tell users exactly what you collect, why, how you use it, and who you share it with. Skip this, and you could face fines of up to £18 million or 4% of your global turnover. Not ideal, right?

And here’s the kicker: even if you’re based in the UK, you’re still on the hook if you work with clients overseas. Many privacy laws apply based on the location of the person and not the business. So if someone in California or Canada drops their email into your form, you’re playing by their rules too.

It doesn’t stop there. Google requires your site to have a Privacy Policy if you use Analytics or AdSense. No policy? You’re out of compliance and could lose access to tools that help grow your VA business.

Bottom line? Your website isn’t a hobby. It’s your business hub. A clear, up-to-date Privacy Policy shows you’re professional, trustworthy, and on top of the legal stuff, which of course gives clients confidence too.

If your Privacy Policy is currently “coming soon,” now’s the time to get it sorted. Don’t leave your business exposed, protect it with clear language and a plan to keep it updated.

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