How to Build a Virtual Assistant Website That Actually Gets Clients

You don’t need a flashy logo. You don’t need five months of tweaking. And you definitely don’t need to learn how to code.

What you do need is a website that makes your dream client stop scrolling, nod their head, and think:
“Yes — this is exactly who I’ve been looking for.”

If you’re a virtual assistant trying to build a website that does more than just exist, this one’s for you. Let’s break it down step-by-step, no jargon required.

Nail Your Homepage Headline

Your homepage is your digital front door. If someone can’t tell within five seconds what you do and who you help, they’ll click away — fast.

So ditch the fluffy phrases like “Empowering entrepreneurs with solutions that scale” and go for clarity.

Try this formula:
I help [ideal client] with [your core service] so they can [tangible result].

Examples:

• I help busy founders tame their inbox and calendar.

• Social media support for creatives who don’t want to dance on Reels.

• Virtual assistant for therapists — so you can focus on your clients, not admin.

Make it sound like you, not a robot with a thesaurus.

Say What You Offer (Clearly)

Your services should be easy to understand at a glance. No waffle. No guesswork.

Structure it like this:

• Service Name – Something snappy like Inbox Zen or Social Sorted

• What’s Included – Bullet points or a short paragraph

• Who It’s For – Help the reader see themselves in the offer

• Pricing – Be upfront (even “starting from” builds trust)

Always end with a call to action:
– Book a discovery call
– Download my full service guide
– Get in touch to check availability

Use Testimonials as Social Proof

People trust people. Especially when it comes to handing over money and admin access.

If you’ve worked with even one client, ask:

• What was life like before?

• What changed after working together?

• Would you recommend me?

Pro tip: Add names, business names, and photos when possible. Even a screenshot from LinkedIn or a DM can work.

Sprinkle testimonials throughout your site, not just on a single “Reviews” page.

Keep Your Design Simple (But Strategic)

A client-winning website doesn’t need to be fancy — but it does need to work.

Make sure your site is:

• Clean and mobile-friendly

• Easy to navigate

• Fast loading

• Focused on one clear next step

Stick to 2 fonts, a few colours, and lots of white space. Clutter confuses. Confused visitors click away.

Add a Blog (Yes, Even a Simple One)

A blog helps with SEO, yes — but it’s also your chance to show what you know.

Simple blog ideas:

• Answers to FAQs

• A peek behind the scenes

• Tools you love

• “Quick wins” you help with

Even one blog post a month is enough to build credibility and give you something to share on social media.

Don’t Skip the Contact Page

This is where the magic happens — don’t treat it like an afterthought!

Your contact page should include:

• A short, friendly intro

• A working form

• A direct email address

• A link to your calendar (Calendly, Acuity, etc.)

Reassure your visitor:

I’ll reply within 2 working days. Can’t wait to hear more about your business!

Include Just Enough Personality

You’re not a corporate agency. You’re a real person with a real service — and that’s a strength.

Write like you speak. Add a friendly photo. Share a fun fact.

People buy from people. Be memorable. Be you.

Ready to Attract Your Dream Clients?

A beautiful website is lovely — but a client-winning one? That’s the real goal.

If your current site makes you cringe or you’re stuck in planning mode, don’t panic.

VA Website For You gives you:
✅ A done-for-you WordPress site
✅ Smart, strategic design
✅ Built-in training to help you launch quickly
✅ A playful, supportive experience that actually works

Want Help Building Yours?

👉 Explore our ready-to-go VA websites
(No coding. No confusion. Just click, tweak, launch.)