Do You Need a Cookie Policy and Consent Banner on Your VA Website? (Short answer: Yes.)

Cookies aren’t just for sweet treats and break-time snacks. On your website, cookies are tiny pieces of code that do everything from keeping things running smoothly to tracking visitor behaviour.

If you’re a virtual assistant with a website, especially one with Google Analytics, embedded content, or email opt-ins ,  you’re likely using cookies. Which means you also need to tell visitors about them and ask for permission. That’s where a Cookie Policy and cookie consent banner come in.

Here’s the scoop.

Cookies fall into a few categories:

• Essential cookies help your website function so think forms, navigation, and logins. These usually don’t require consent.

• Analytics or marketing cookies, on the other hand, track what visitors do on your site. These do require consent before they’re activated.

Under the UK Data Protection Act and the ePrivacy Directive (yep, that’s still a thing), you’re legally required to get explicit consent before loading non-essential cookies. That means no sneaky “by continuing to use this site…” messages. Instead, you need a proper cookie banner that lets users accept or reject tracking cookies, before those cookies are placed.

Your Cookie Policy is the bit that explains the what and why. What cookies your site uses. Why they’re there. And who you might share data with (e.g. Google, Facebook, etc). Think of it as the fine print that builds trust.

Why does this matter?

Because your visitors are trusting you with their data. Being upfront about what’s happening in the background builds credibility. And being legally compliant? That’s just smart business.

Plus, platforms like Google and Facebook may penalise or restrict websites that don’t have proper cookie management in place. You don’t want to risk your analytics being blocked, or worse, your website being reported.

So yes, as a VA with a professional site, you do need a Cookie Policy and consent banner. It’s one of those quiet little things that proves you take your business (and your clients) seriously.

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