What to Put on Your VA Homepage to Book More Clients

Let’s be honest — your homepage is prime digital real estate.

It’s the welcome mat to your virtual assistant business, the first impression that makes browsers become buyers, and — let’s face it — where most visitors decide whether they’re in love with you… or hitting the back button faster than you can say “DM me.”

So, if your homepage is feeling a bit “meh” instead of magnetic, keep reading. Here’s exactly what to put on your VA homepage to start booking more dream clients, stat.

Why Your VA Homepage Matters (Like, a Lot)

Most potential clients don’t land on your “About” page first. They start at your homepage. It needs to tell them — in seconds — who you are, what you do, and why they should stick around.

Your homepage is not just a pretty face. It’s a conversion tool. A well-crafted homepage doesn’t just look nice — it works hard behind the scenes to build trust, establish credibility, and guide people toward taking action (like booking a discovery call or filling in your contact form).

TL;DR: You need VA homepage content that pulls people in and keeps them clicking.

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The 7 Essentials for Your Virtual Assistant Homepage

1. A Clear, Client-Centric Headline

Let’s ditch the fluffy intros. Your headline should be short, powerful, and crystal clear about what you do and who you help.

Examples:

• “Helping Coaches Get Their Admin Sorted — Without the Stress”

• “Virtual Support for Busy Entrepreneurs Who Want Their Time Back”

Pro Tip: Include your niche (if you have one), your service style, or your biggest benefit.

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2. Intro Paragraph That Builds Trust

After your headline, write 2–3 lines that:

• Reassure them they’re in the right place

• Show you understand their problems

• Tease the solution you offer

Think of this like the friendly handshake before the sales pitch.

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3. Strong Call-to-Action (Above the Fold)

Don’t bury your CTA at the bottom of the page! Add a juicy button early on that tells them what to do next — whether that’s “Book a Free Call” or “View My Services.”

Make it clear. Make it click-worthy.
Think: “Let’s Chat” or “See What I Offer” — with a bit of personality, please.

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4. Service Snapshot Section

Give them a preview of what you actually do — without overwhelming them.

Use icons or visuals to highlight 3–4 key services with short descriptions.
This helps people self-select and say “Yep, that’s what I need!”

Example:

• Inbox Management
  Keep your emails organised, answered, and stress-free.

• Calendar Control
  No more double bookings — I’ll keep your diary drama-free.

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5. Testimonials or Social Proof

You don’t need a dozen — just one or two short, punchy client reviews that show:

• What you helped them achieve

• What they loved about working with you

Even better? Include a photo or name to boost trust.

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6. A Bit About You (With a Friendly Photo)

Clients do care about your vibe — but not your life story.

Keep this “About Me” snippet warm, confident, and focused on how your experience helps them.

Example:

Hi, I’m Sarah — tech-savvy, detail-obsessed, and here to help busy founders get back their time. I’ve supported dozens of small businesses with everything from email marketing to project management.

Add a smiley, high-quality photo so they can put a face to the name. It builds instant trust.

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7. A Final CTA to Guide the Scrollers

Wrap up your homepage with another CTA — either to contact you, check your packages, or join your waitlist.

Bonus tip: Add a “Let’s Work Together” section with a brief breakdown of how the process works. E.g.:

1. Book a discovery call

2. We create a plan

3. You get support that saves your sanity

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Don’t Forget These VA Homepage Content Tips

• Use your client’s language — not VA jargon

• Keep it scannable: headings, short paragraphs, and icons help

• Add keywords naturally (like virtual assistant website tips and VA homepage content)

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Final Thoughts

Your homepage should work harder than your to-do list.
If it’s confusing, cluttered, or full of waffle, it’s time for a glow-up.

Even a simple, one-page website can look polished and professional — and when it’s done right, it’ll help you turn clicks into clients while you’re busy being brilliant elsewhere.

Need a homepage that books clients and looks gorgeous?

Start here with our ready-to-go VA websites