What’s the Best Website Platform for Virtual Assistants? (Hint: It’s Not Wix)

When you’re just starting out as a virtual assistant (or finally getting serious about looking the part online), you’ll quickly realise there’s one massive decision looming:

What website platform should you use?

WordPress? Wix? Squarespace? Showit? HTML from scratch?

Let’s break it down, no jargon — just the pros, the cons, and why I (happily) build VA websites with WordPress every time.

What Makes a “Best” Website Builder for Virtual Assistants?

Before we get into the name drops, let’s define what matters to you as a VA:

• Easy to update — you’re not a developer (nor should you be!)

• Looks professional and feels like you

• Ranks well on Google (hello, SEO!)

• Grows with you — whether you’re a solo VA or building a team

• Plays nicely with booking forms, email marketing, payments, and all your future tools

Now let’s compare the big names.

Why WordPress is My Top Pick (and the One I Use)

WordPress.org (not to be confused with WordPress.com — more on that in a sec) is a powerful, flexible, open-source platform used by over 40% of all websites on the internet. Including this one.

The Good:

• Fully customisable: You can make it look like you, not like a Wix template you’ve seen 37 times.

• SEO-friendly: Google loves it. So do I.

• Grows with you: From simple one-page sites to full-blown client booking platforms — all possible.

• Ownership: You own everything. No renting your website here.The Tricky Bit:

• Slight learning curve — but that’s why I offer done-for-you options with built-in training.

• Needs hosting (but don’t panic — we handle that too).

If you want a professional, flexible, and future-proof platform, WordPress is it.

Wix: Easy But Limited

Wix is the “drag-and-drop darling” of the DIY world — and yes, it’s simple. But simplicity comes at a cost.

Good for:

• Total beginners who want something now and don’t care about SEO

• “Hobby-level” online presence

• Quick placeholder sites

Watch out for:

• Rigid design templates

• Bloated code that slows down your site

• Weak SEO tools (you’ll struggle to rank for much)

• Not easy to migrate off if you outgrow it

Verdict: Good for VAs testing the waters, but not a long-term strategy if you’re serious about growth.

Squarespace: Stylish but Contained

Squarespace makes beautiful websites. Period. But it’s like buying a fully-furnished apartment: lovely, but not much wiggle room.

What’s nice:

• Sleek, minimalist designs

• All-in-one platform: hosting + builder in one login

• Decent for portfolios or personal brandsBut also:

• You can’t customise much outside the Squarespace “way”

• Limited integration with advanced tools

• SEO? Better than Wix, still not WordPress

Verdict: Stylish for creatives, but not ideal if you want advanced features or scale later.

HTML: Total Control, But Total DIY

Building your VA website using pure HTML (and CSS) gives you full control — but also full responsibility. It’s like building your own house with bricks and mortar rather than using prefab parts.

Great for:

• Developers or tech-savvy VAs who want complete customisation

• Lightweight, fast-loading websites

• Full control over every pixel and function

But Consider:

• Steep learning curve if you’re not fluent in HTML/CSS

• No built-in features (you’ll need to add your own forms, hosting, CMS, SEO tools…)

• Updates and changes are manual — no drag-and-drop ease here

Verdict: Brilliant for code-loving VAs with niche needs or dev skills. For everyone else? WordPress gives you 95% of the flexibility with 5% of the faff.

Other Honourable Mentions

Showit:

Beautiful drag-and-drop builder, especially if you’re visual. But clunky for content-heavy or functional websites (and SEO isn’t its strong point).

WordPress.com:

The hosted cousin of WordPress.org. It’s more limited, less flexible, and you pay more for less control. If you’re going WordPress — go the self-hosted route.

The Big Takeaway

If you’re a virtual assistant who wants to:

• Be seen as a pro

• Get found on Google

• Look polished (without paying a designer every 5 minutes)

• Grow your business online

WordPress (self-hosted) is your best bet.

Yes, it takes a little more setup. But that’s exactly why we created VAWebsiteForYou.com — to make WordPress accessible, streamlined, and stylish for virtual assistants like you.

We handle the tech, you get a beautiful site with built-in training, and it’s yours to grow with.

No drag-and-drop drama. No template twins. No SEO stress.

Ready to Build a Site That Works and Wows?

Browse our done-for-you WordPress websites for VAs